Essentials of marketing
by
 
Brink, Annekie.

Title
: 
Essentials of marketing

Author
: 
Brink, Annekie.

ISBN
: 
9780702165108

Edition
: 
2nd ed.

Publication Information
: 
Lansdowne [South Africa] : Juta Academic, 2004.

Physical Description
: 
viii, 208 pages : illustrations ; 25 cm

General Note
: 
Revised edition of Essentials of marketing / editors, M.C. Cant, J.W. Strydom, C.J. Jooste ; authors, A. Brink, J.A. Bennet, R. Machado. 1999.

Contents
: 
The marketing world -- The marketing environment -- Marketing research -- Consumer and business buying behaviour -- Market segmentation, targeting and positioning -- Integrated marketing.

Subject Term
: 
Marketing -- South Africa.
 
Marketing -- South Africa -- Management.
 
Marketing. (OCoLC)fst01010167
 
Marketing -- Management. (OCoLC)fst01010209

Geographic Term
: 
South Africa. (OCoLC)fst01204616

Added Author
: 
Brink, Annekie.
 
Cant, M. C. (Michael Colin), 1957-
 
Machado, Ricardo.
 
Strydom, J. W. (Johan Wilhelm), 1952-
 
Jooste, C. J.


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