Essentials of marketing
by
Brink, Annekie.
Title
:
Essentials of marketing
Author
:
Brink, Annekie.
ISBN
:
9780702165108
Edition
:
2nd ed.
Publication Information
:
Lansdowne [South Africa] : Juta Academic, 2004.
Physical Description
:
viii, 208 pages : illustrations ; 25 cm
General Note
:
Revised edition of Essentials of marketing / editors, M.C. Cant, J.W. Strydom, C.J. Jooste ; authors, A. Brink, J.A. Bennet, R. Machado. 1999.
Contents
:
The marketing world -- The marketing environment -- Marketing research -- Consumer and business buying behaviour -- Market segmentation, targeting and positioning -- Integrated marketing.
Subject Term
:
Marketing -- South Africa.
Marketing -- South Africa -- Management.
Marketing. (OCoLC)fst01010167
Marketing -- Management. (OCoLC)fst01010209
Geographic Term
:
South Africa. (OCoLC)fst01204616
Added Author
:
Brink, Annekie.
Cant, M. C. (Michael Colin), 1957-
Machado, Ricardo.
Strydom, J. W. (Johan Wilhelm), 1952-
Jooste, C. J.
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