Tribal knowledge : business wisdom brewed from the grounds of Starbucks corporate culture
by
 
Moore, John, 1970 May 7-

Title
: 
Tribal knowledge : business wisdom brewed from the grounds of Starbucks corporate culture

Author
: 
Moore, John, 1970 May 7-

ISBN
: 
9781419520013

Personal Author
: 
Moore, John, 1970 May 7-

Publication Information
: 
Chicago, IL : Kaplan Pub., ©2006.

Physical Description
: 
xiv, 248 pages : illustrations ; 20 cm

Abstract
: 
Longtime Starbucks marketer John Moore shares untold, behind-the-scenes stories of the processes, the programs, and the products that have made Starbucks a remarkable business success.

Corporate Subject
: 
Starbucks Coffee Company.
 
Starbucks Coffee Company. (OCoLC)fst00709699

Subject Term
: 
Coffee industry -- United States.
 
Coffee -- United States -- Marketing.
 
Corporate culture -- United States.
 
Organizational effectiveness -- United States.
 
Coffee industry. (OCoLC)fst00866361
 
Coffee -- Marketing. (OCoLC)fst00866323
 
Corporate culture. (OCoLC)fst00879624
 
Organizational effectiveness. (OCoLC)fst01047852
 
Café -- États-Unis -- Marketing.
 
Culture d'entreprise -- États-Unis.
 
Efficacité de l'organisation.

Geographic Term
: 
United States. (OCoLC)fst01204155

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/toc/ecip0615/2006018167.html
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0664/2006018167-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006018167-d.html


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VEGA Cape TownGeneral Books000039663658.8 MOR1