Connecting with customers : how to sell, service, and market the travel product
by
Mancini, Marc, 1946-
Title
:
Connecting with customers : how to sell, service, and market the travel product
Author
:
Mancini, Marc, 1946-
ISBN
:
9780130933904
Personal Author
:
Mancini, Marc, 1946-
Publication Information
:
Upper Saddle River, N.J. : Prentice Hall, ©2003.
Physical Description
:
ix, 214 pages : illustrations ; 28 cm
Contents
:
The Basics -- Welcoming Customers and Determining Their Needs -- Recommending Solutions and Addressing Concerns -- Enhancing the Sale and Achieving an Agreement -- Serving the Travel Customer -- Marketing Travel -- Special Topics -- Your Future in Sales, Service, and Marketing.
Abstract
:
"Through vivid examples, interactive exercises and entertaining prose, Marc Mancini provides you with practical and powerful strategies to satisfy the travel needs to today's consumers. You'll not only achieve a deep understanding of what travel shares with other industries, but also how it differs from them in fundamental ways." "Connecting with Customers helps you understand the sales, service, and marketing needs of all sectors of the travel industry."--Jacket.
Subject Term
:
Tourism -- Marketing.
Travel agents.