Cross-cultural communication : the essential guide to international business
by
Bannon, Gerard.
Title
:
Cross-cultural communication : the essential guide to international business
Author
:
Bannon, Gerard.
ISBN
:
9780749439224
Edition
:
Rev. 2nd ed.
Publication Information
:
London ; Sterling, VA : Kogan Page, 2003.
Physical Description
:
viii, 176 pages : illustrations ; 24 cm
General Note
:
Previously published as: International management. London : Kogan Page Ltd., 1999.
Contents
:
1: Culture 1 -- How to unlock your own knowledge of your partner's culture, and apply it as you prepare to do business -- 2: Company 31 -- How to interpret your partner's company style and attitudes, and adjust your expectations to fit -- 3: Character 63 -- How to look more deeply into your partner's motivations and aspirations, and lay your plans accordingly -- 4: Tactics 83 -- How to shape your style of negotiation to suit local conditions, while meeting your objectives -- 5: Timing 97 -- How to establish the right rhythms in the business relationship, measured over hours and over years -- 6: Talk 113 -- How to get your messages across both clearly and persuasively -- A glossary of offshore English 135 -- What certain words are likely to mean in 'English' conversation in the world of international business -- Final quiz 149 -- Test your understanding of the international arena using true examples -- Further reading 155.
Abstract
:
"The book is packed with examples, opinions and case studies elicited from business people from around the world. Contents include an examination of: national cultures; tactics and negotiation skills; company cultures; timing; personality types; and communications."--Jacket.
Subject Term
:
Business communication -- Cross-cultural studies.
Intercultural communication.
International business enterprises -- Management -- Social aspects.
Added Author
:
Bannon, Gerard.
Mattock, John.
Added Uniform Title
:
International management.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Sandton | General Books | 000051196 | 658.18 CRO | 1 |