Cross-cultural communication : the essential guide to international business
by
 
Bannon, Gerard.

Title
Cross-cultural communication : the essential guide to international business

Author
Bannon, Gerard.

ISBN
9780749439224

Edition
Rev. 2nd ed.

Publication Information
London ; Sterling, VA : Kogan Page, 2003.

Physical Description
viii, 176 pages : illustrations ; 24 cm

General Note
Previously published as: International management. London : Kogan Page Ltd., 1999.

Contents
1: Culture 1 -- How to unlock your own knowledge of your partner's culture, and apply it as you prepare to do business -- 2: Company 31 -- How to interpret your partner's company style and attitudes, and adjust your expectations to fit -- 3: Character 63 -- How to look more deeply into your partner's motivations and aspirations, and lay your plans accordingly -- 4: Tactics 83 -- How to shape your style of negotiation to suit local conditions, while meeting your objectives -- 5: Timing 97 -- How to establish the right rhythms in the business relationship, measured over hours and over years -- 6: Talk 113 -- How to get your messages across both clearly and persuasively -- A glossary of offshore English 135 -- What certain words are likely to mean in 'English' conversation in the world of international business -- Final quiz 149 -- Test your understanding of the international arena using true examples -- Further reading 155.

Abstract
"The book is packed with examples, opinions and case studies elicited from business people from around the world. Contents include an examination of: national cultures; tactics and negotiation skills; company cultures; timing; personality types; and communications."--Jacket.

Subject Term
Business communication -- Cross-cultural studies.
 
Intercultural communication.
 
International business enterprises -- Management -- Social aspects.

Added Author
Bannon, Gerard.
 
Mattock, John.

Added Uniform Title
International management.

Electronic Access
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000965-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC SandtonGeneral Books000051196658.18 CRO1