Marketing management
by
 
Kotler, Philip.

Title
: 
Marketing management

Author
: 
Kotler, Philip.

ISBN
: 
9780130336293
 
9780130497154

Personal Author
: 
Kotler, Philip.

Edition
: 
11th ed.

Publication Information
: 
Upper Saddle River, N.J. : Prentice Hall, ©2003.

Physical Description
: 
1 volume (various pagings) : color illustrations ; 27 cm

Series
: 
Prentice Hall marketing

General Note
: 
Various multi-media instructional aids, including a web site, are available to supplement the text.

Abstract
: 
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.

Subject Term
: 
Marketing -- Management.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Durban NorthGeneral Books000128658658.8 KOT1
VC SandtonGeneral Books000051364658.8 KOT1