E-commerce management : text and cases
by
Krishnamurthy, Sandeep, 1967-
Title
:
E-commerce management : text and cases
Author
:
Krishnamurthy, Sandeep, 1967-
ISBN
:
9780324152524
Personal Author
:
Krishnamurthy, Sandeep, 1967-
Publication Information
:
Mason, Ohio : Thomson/South-Western, ©2003.
Physical Description
:
xxx, 445 pages : illustrations ; 23 cm
Contents
:
Pt. 1. Internet Basics and Business Models -- Ch. 1. Introduction to E-Commerce Management -- Ch. 2. Understanding the Internet -- Ch. 3. Business Model Design -- Ch. 4. Types of Business Models -- Ch. 5. E-Auctions -- Amazon.com -- A Business History -- The Failure of Boo.com -- eBay -- A Business History -- Pt. 2. E-Marketing -- Ch. 6. Building Customer Traffic -- Ch. 7. Distribution and Logistics -- Ch. 8. Personalization -- Ch. 9. Permission Marketing -- Ch. 10. Pricing and Distributing Digital Products -- Ch. 11. Online Community -- Ch. 12. Conducting Online Research -- Slatanic -- The Disastrous Move from Free to Paid Content -- LINUX and Open-Source -- Pt. 3. Internet, Government, and Society -- Ch. 13. E-Society -- Ch. 14. The Internet and Public Policy -- DoubleClick's Privacy Snafu -- Pt. 4. Peering into the Future -- Ch. 15. Peer-to-Peer Systems -- Ch. 16. Mobile Commerce -- Ch. 17. Managing E-Commerce in the Future -- NTT DoCoMo's I-Mode Phone.
Subject Term
:
Electronic commerce -- Management.
Electronic commerce -- Case studies.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Durban North | General Books | 000021890 | 005.133 KRI | 1 |
| VC Pretoria | General Books | 000060523 | 658.84 KRI | 1 |