Living the brand : how to transform every member of your organization into a brand champion
by
Ind, Nicholas.
Title
:
Living the brand : how to transform every member of your organization into a brand champion
Author
:
Ind, Nicholas.
ISBN
:
9780749450830
9780749441296
Personal Author
:
Ind, Nicholas.
Edition
:
3rd ed.
Publication Information
:
London ; Philadelphia : Kogan Page, 2007.
Physical Description
:
200 pages : illustrations ; 24 cm
General Note
:
Includes index.
Contents
:
Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion.
Abstract
:
This edition of 'Living the Brand' shows how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This practical book is about how organisations can empower and enthuse their employees to create 'brand champions'.
Subject Term
:
Brand name products.
Business names.
Management -- Employee participation.
Corporate image.
Brand name products. (OCoLC)fst00837883
Business names. (OCoLC)fst00842797
Corporate image. (OCoLC)fst00879659
Management -- Employee participation. (OCoLC)fst01007168
Markenpolitik. (DE-588)4144679-3
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Cape Town | General Books | 000035710 | 658.827 IND | 1 |