"This book is a must-have for every designer who wants to improve their communication skills and increase their marketability. In graphic design, the ability to get a message across is crucial. Create Impact with Type, Image & Color shows how to do just that by looking at how the visual relationships of type, image, and color can create hierarchies to engage. and sustain readers' interest." "Practical exercises illustrate basic principles, essential design considerations, and the importance of esthetics in creating a truly functional document; case studies offer valuable insight into audience perceptions. Create Impact with Type, Image & Color showcases many varied and inspiring approaches to layering and sequencing type and image for all print and screen applications, from an annual report by Sagmeister and rechord's Web-site interface, through Kinetic's CD packaging, to Identikal's animated on-line shop."--Jacket.