The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by
 
Barry, Pete (Pete S.)

Title
: 
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Author
: 
Barry, Pete (Pete S.)

ISBN
: 
9780500516232
 
9780500290316

Personal Author
: 
Barry, Pete (Pete S.)

Edition
: 
2nd ed., rev. & expanded.

Publication Information
: 
London : Thames & Hudson, 2012.

Physical Description
: 
296 pages : illustrations ; 24 cm

General Note
: 
Previous edition: 2008.

Contents
: 
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.

Subject Term
: 
Advertising.
 
Advertising campaigns.
 
Advertising copy.
 
Advertising. (OCoLC)fst00797511
 
Advertising campaigns. (OCoLC)fst00797831
 
Advertising copy. (OCoLC)fst00797842


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