Small business management : an entrepreneurial emphasis
by
 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Title
: 
Small business management : an entrepreneurial emphasis

Author
: 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.

ISBN
: 
9780324065541
 
9780324165951

Personal Author
: 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Edition
: 
12th ed.

Publication Information
: 
Mason, Ohio : Thomson South-Western, c2003.

Physical Description
: 
xiv, 786 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 inch.)

Contents
: 
pt. 1. Entrepreneurship and small business -- 1. The winning hand of entrepreneurship -- pt. 2. Entrepreneurial strategy -- 2. Strategies that capture opportunities -- 3. E-commerce opportunities -- 4. Global opportunities -- pt. 3. Pursuing new venture opportunities -- 5. Startups and buyouts -- 6. Franchising opportunities -- The family business -- pt. 4. The new venture business plan -- 8. The role of the business plan -- 9. Developing the marketing plan -- 10. Management teams, organizational forms, and strategic alliances -- 11. Selecting a location and planning the facilities -- 12. Projecting financial requirements -- 13. Finding sources of financing -- 14. Exit strategies -- pt. 5. Small business marketing -- 15. Customer service, product, and distribution strategies -- 16. Pricing and credit strategies -- 17. Promotional strategies -- pt. 6. Small business management -- 18. Professional management in the growing firm -- 19. Managing human resources -- 20. Quality management and the operations process -- 21. Social and ethical issues -- pt. 7. Financial management in the entrepreneurial firm -- 22. Evaluating financial performance -- 23. Managing the firm's assets -- 24. Risk and insurance -- Visualizing the end: building a legacy.

Abstract
: 
This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management, and finance. The companion CD-ROM is entitled "Preparing the business plan : to accompany Small business management".

Subject Term
: 
Small business -- Management.

Added Author
: 
Moore, Carlos W.
 
Petty, J. William, 1942-

Electronic Access
: 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
 
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC BraamfonteinGeneral Books000083067658.022 LON1
VC Cape TownGeneral Books000026804658.022 LON1
VC Durban NorthGeneral Books000021594658.022 LON1
VC PietermaritzburgGeneral Books000091697658.022 LON1
VC SandtonGeneral Books000051123685.022 LON1
VC SandtonGeneral Books000051122685.022 LON2
VEGA BordeauxGeneral Books000005135658.022 LOW1