Warriors on the high wire : the balancing act of brand leadership in the twenty-first century
by
 
Gilmore, Fiona.

Title
: 
Warriors on the high wire : the balancing act of brand leadership in the twenty-first century

Author
: 
Gilmore, Fiona.

ISBN
: 
9781861976116

Personal Author
: 
Gilmore, Fiona.

Publication Information
: 
London : Profile, 2003.

Physical Description
: 
224 pages

General Note
: 
Originally published: London: HarperCollinsBusiness, 2001.
 
Includes index.

Subject Term
: 
Product management.
 
Brand name products.
 
Branding (Marketing)
 
Brand name products. (OCoLC)fst00837883
 
Branding (Marketing) (OCoLC)fst01743755
 
Product management. (OCoLC)fst01078225


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000006564658.827 GIL1
VEGA PretoriaGeneral Books000133265658.827 GIL1