Branding : [brand strategy, design, and implementation of corporate and product identity]
by
Vaid, Helen.
Title
:
Branding : [brand strategy, design, and implementation of corporate and product identity]
Author
:
Vaid, Helen.
ISBN
:
9780823058624
Personal Author
:
Vaid, Helen.
Edition
:
1st ed.
Publication Information
:
New York, N.Y. : Watson-Guptill, 2003.
Physical Description
:
192 pages : color illustrations ; 24 cm.
Series
:
Design directories
Design directories.
General Note
:
Includes index.
Contents
:
1. Secrets of branding revealed. -- 2. Branding defined. -- 3. Creating a brand. -- 4. Practical implementation. -- 5. Alternative implementation. -- 6. Historical showcase. -- 7. Showcase. -- 8. Reference.
Subject Term
:
Branding (Marketing)
Brand name products -- Management.
Brand name products -- Management. (OCoLC)fst00837891
Branding (Marketing) (OCoLC)fst01743755
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | General Books | 000113057 | 658.827 BRA | 1 |
| VEGA Durban | Recommended Books | 000011062 | 658.827 BRA | 1 |