Marketing strategy : a decision-focused approach
by
 
Walker, Orville C.

Title
: 
Marketing strategy : a decision-focused approach

Author
: 
Walker, Orville C.

ISBN
: 
9780072466706
 
9780071151177
 
9780072466713

Edition
: 
4th ed.

Publication Information
: 
Boston : McGraw-Hill/Irwin, ©2003.

Physical Description
: 
xviii, 365 pages : illustrations (some color) ; 26 cm + 1 CD-ROM (4 3/4 in.).

Series
: 
McGraw-Hill/Irwin series in marketing.

General Note
: 
Revised edition of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.
 
Title on CD-ROM: GAMAR 3.

Contents
: 
Opportunity analysis -- Formulating marketing strategies -- Implementation and control.

Subject Term
: 
Marketing -- Management.
 
Marketing -- Gestion.
 
Marketing -- Management. (OCoLC)fst01010209
 
Marketing.
 
Strategische planning.
 
Marketingstrategie.

Added Author
: 
Walker, Orville C.
 
Walker, Orville C. Marketing strategy.

Added Title
: 
GAMAR 3.
 
GAMAR 3 CD-ROM.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC SandtonGeneral Books000052733658.802 WAL1
VC SandtonGeneral Books000051411658.802 WAL2