Integrated marketing communication
by
Bothma, Neels.
Title
:
Integrated marketing communication
Author
:
Bothma, Neels.
ISBN
:
9781869285685
Edition
:
2nd ed.
Publication Information
:
Claremont, South Africa : New Africa Books, 2005.
Physical Description
:
viii, 425 pages : illustrations ; 25 cm.
Series
:
New Africa Marketing series
New Africa marketing series.
Contents
:
Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public relations, publicity and sponsorship -- Direct marketing -- E-communication.
Subject Term
:
Communication in marketing.
Communication in marketing. (OCoLC)fst00870196
Kommunikation.
Marketing.
Added Author
:
Bothma, Neels.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168025411543 | 658.802 D936.I 2005 | 1 |
| IIEMSA | General Books | 33168025430238 | 658.802 D936.I 2005 | 2 |
| VC Cape Town | General Books | 000026877 | 658.802 INT | 1 |
| VC Cape Town | General Books | 000025953 | 658.802 INT | 2 |
| VC Cape Town | General Books | 000004496 | 658.802 INT | 3 |
| VC Durban North | General Books | 000022671 | 658.802 DUP | 1 |
| VC Durban North | General Books | 000021852 | 658.802 DUP | 2 |