Principles of advertising & IMC
by
 
Duncan, Tom (Thomas R.)

Title
: 
Principles of advertising & IMC

Author
: 
Duncan, Tom (Thomas R.)

ISBN
: 
9780072537741
 
9780072956153
 
9780071111188

Personal Author
: 
Duncan, Tom (Thomas R.)

Edition
: 
2nd ed.

Publication Information
: 
Chicago, IL : McGraw-Hill/Irwin, ©2005.

Physical Description
: 
xxvii, 774 pages : color illustrations ; 29 cm.

Series
: 
The McGraw-Hill/Irwin series in marketing
 
McGraw-Hill/Irwin series in marketing.

General Note
: 
Revision of: IMC / Tom Duncan. 1st ed. 2002.

Subject Term
: 
Branding (Marketing)
 
Brand name products -- Marketing -- Management.
 
Branding (Marketing) (OCoLC)fst01743755

Added Author
: 
Duncan, Tom (Thomas R.). IMC.

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html


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