The Challenges of Entrepreneurship. The Foundations of Entrepreneurship. Inside the Entrepreneurial Mind: From Ideas to Reality -- Building the Business Plan: Beginning Considerations. Strategic Management and the Entrepreneur. Forms of Business Ownership and Franchising. Buying and Existing Business -- Building the Business Plan: Marketing and Financial Considerations. Building a Powerful Marketing Plan. Advertising and Pricing for Profit. Managing Cash Flow. Creating a Successful Financial Plan -- Crafting a Winning Business Plan -- Putting the Business Plan to Work: Building a Competitive Edge.