Alpha dogs : how your small business can become a leader of the pack
by
Fenn, Donna.
Title
:
Alpha dogs : how your small business can become a leader of the pack
Author
:
Fenn, Donna.
ISBN
:
9780060758677
Personal Author
:
Fenn, Donna.
Edition
:
1st ed.
Publication Information
:
New York, NY : Collins, ©2005.
Physical Description
:
xvi, 224 pages : illustrations ; 24 cm
Contents
:
Lead the pack -- Seduce your customers -- Convert your employees into true believers -- Transform with technology -- Stake a hometown claim -- Innovate the mundane -- Market your brand, inside and out -- Build a village -- Embrace reinvention -- Alpha dog DNA.
Abstract
:
Shares the stories of eight entrepreneurs who rose to the top, outlining practical strategies in such areas as customer service, the use of technology, and overcoming competition.
Subject Term
:
Businesspeople -- United States -- Biography.
Small business -- United States -- Case studies.
Entrepreneurship -- United States -- Case studies.
Success in business -- United States -- Case studies.
Gens d'affaires -- États-Unis -- Biographies.
Petites et moyennes entreprises -- États-Unis -- Cas, Études de.
Entrepreneuriat -- États-Unis -- Cas, Études de.
Succès dans les affaires -- États-Unis -- Cas, Études de.
Businesspeople. (OCoLC)fst00842980
Entrepreneurship. (OCoLC)fst00912787
Small business. (OCoLC)fst01121223
Success in business. (OCoLC)fst01137062
Geographic Term
:
United States. (OCoLC)fst01204155
Electronic Access
: