The strategic business planning framework -- The purpose of strategic business planning -- The confused company -- The focused company -- Serving the customer -- The benefits of SBP -- Understanding the framework -- Company purpose -- Goals -- Performance targets -- Action programs -- Company purpose -- The overarching purpose -- The business model -- Profit -- Process -- Distinctive capability -- Characteristics of distinctive capability -- Distinctive capability comes from business processes -- Developing a new distinctive capability -- Overall competence -- Traditional thinking -- Strategic assets -- The new distinctive capabilities -- Competitive advantage -- Developing new distinctive capabilities from the old -- Distinctive capability and the strategic plan -- Outsourcing and distinctive capability -- Market/product/service -- Identity -- The value proposition -- What is identity? -- Customers' actual perception -- People -- The resource pool -- Business values and company culture -- Efficiency -- Synthesizing the strategy -- Effective strategy -- Three generic strategies -- Company strategy -- Fixed cost base reduction -- Process cost base reduction -- Differentiation -- Combined low cost and differentiation -- Principles for a general cost reduction strategy -- Principles for a general differentiation strategy -- Assumptions -- Strategic options summary -- Successful strategies -- Completing the SBP framework -- Developing the performance targets -- The draft first report -- Refining the plan -- Evaluation.