Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy? -- Strategic Thrusts--The Route to SCAs -- A Strategic Business Unit -- Strategic Market Management: A Historical Perspective -- Strategic Market Management: Characteristics and Trends -- Why Strategic Market Management? -- Strategic Market Management: An Overview -- External Analysis -- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection -- Selecting among Strategic Alternatives -- The Process -- Strategic Analysis -- External and Customer Analysis -- External Analysis -- The Scope of Customer Analysis -- Segmentation -- Customer Motivations -- Unmet Needs -- Competitor Analysis -- Identifying Competitors--Customer-Based Approaches -- Identifying Competitors--Strategic Groups -- Potential Competitors -- Competitor Analysis--Understanding Competitors -- Competitor Strengths and Weaknesses -- Obtaining Information on Competitors -- Market Analysis -- Dimensions of a Market Analysis -- Actual and Potential Market Size -- Market Growth -- Market Profitability Analysis -- Cost Structure -- Distribution Systems -- Market Trends -- Key Success Factors--Bases of Competition -- Risks in High-Growth Markets -- Environmental Analysis and Strategic Uncertainty -- Dimensions of Environmental Analysis -- Dealing with Strategic Uncertainty -- Impact Analysis--Assessing the Impact of Strategic Uncertainties -- Scenario Analysis -- Internal Analysis -- Financial Performance--Sales and Profitability.