Special events : event leadership for a new world
by
Goldblatt, Joe Jeff, 1952-
Title
:
Special events : event leadership for a new world
Author
:
Goldblatt, Joe Jeff, 1952-
ISBN
:
9780471450375
Personal Author
:
Goldblatt, Joe Jeff, 1952-
Edition
:
4th ed.
Publication Information
:
Hoboken, N.J. : Wiley, ©2005.
Physical Description
:
xxxi, 496 pages : illustrations (some color) ; 25 cm.
Series
:
Wiley event management series
Wiley event management series.
Contents
:
Welcome to event leadership for a new world -- Models of global event leadership -- Developing and implementing the event plan -- Management of human resources and time -- Financial administration -- Event leadership -- Managing vendor contracts -- On-site management -- Accommodating special needs -- Advertising, public relations, promotions, and sponsorship -- Online marketing -- Risk management : legal and financial safeguards -- Morality, law, and ethics in event management -- Technology for modern event management -- Advancing your career in the twenty-first century.
Abstract
:
"In this new Fourth Edition, Dr. Joe Goldblatt, CSEP, imparts all the logistical know-how and theoretical understanding event managers need, with a new focus on honing the skills, knowledge, and ability required to become a true leader. Taking into account the industry's new global nature, Goldblatt covers the new skill set leaders need in order to deal with other cultures, societies, and business practices."--Jacket.
Subject Term
:
Special events -- Management.
Special events -- Management. (OCoLC)fst01767792
Communication événementielle.
Entreprise.
Événement spécial.
Gestion de projet.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Cape Town | General Books | 000000735 | 394.2 GOL | 1 |
| VC Pietermaritzburg | General Books | 000090456 | 394.2 GOL | 1 |