Marketing research : an applied orientation
by
Malhotra, Naresh K.
Title
:
Marketing research : an applied orientation
Author
:
Malhotra, Naresh K.
ISBN
:
9780724810161
Edition
:
2nd ed.
Publication Information
:
Frenchs Forest, NSW : Prentice Hall, ©2002.
Physical Description
:
xxiv, 824 pages ; 26 cm
General Note
:
This is the 2nd ed. of the Australian version of the book, different from the 2nd [US] ed., by Naresh K. Malhotra alone (1996), and the 2nd European ed., by Naresh K. Malhotra and David F. Birks (2003).
Subject Term
:
Marketing research.
Marketing research. (OCoLC)fst01010284
Added Author
:
Malhotra, Naresh K.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| IIEMSA | General Books | 33168015707702 | 658.83 M249M 2002 | 1 |
| IIEMSA | General Books | 33168025507654 | 658.83 M249M 2002 | 2 |
| IIEMSA | General Books | 33168015707835 | 658.83 M249M 2002 | 3 |
| VEGA Bordeaux | General Books | 000007023 | 658.83 MAL | 1 |