Understanding the marketing process -- The marketing planning process : the main steps -- The marketing planning process : removing the myths -- Completing the marketing audit : the customer and market audit -- Completing the marketing audit : the product audit -- Setting marketing objectives and strategies -- The communication plan : the advertising and sales promotion plans -- The communication plan : the sales plan -- The pricing plan -- The distribution plan and customer service plan --Marketing information, forecasting and organizing for marketing planning -- Implementation issues in marketing planning -- A step-by-step marketing planning system.