Management : the basics
by
Witzel, Morgen.
Title
:
Management : the basics
Author
:
Witzel, Morgen.
ISBN
:
9780203694374
Personal Author
:
Witzel, Morgen.
Publication Information
:
London ; New York, NY : Routledge, 2004.
Physical Description
:
1 online resource (217 pages).
Series
:
Routledge student reference
Routledge student reference.
General Note
:
"Simultaneously published in the USA and Canada."
Contents
:
What is management? -- Strategy -- Organization -- Human resources -- Marketing -- Production -- Finance -- Knowledge -- Culture -- The manager.
Abstract
:
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from Cadbury and Enron to the marketing of fried chicken in China, it explains the key.
Subject Term
:
Management.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Nelson Mandela Bay | General Books | 000041430 | 658 WIT | 1 |