Introduction-Making Sense and Taking Action The DNA of Consistent Execution Maps, Models, and Action-Blueprinting Your Business Measurements, Gauges, and Graphs-Doing What's Important The Pragmatics of Strategy ... with Your Head in the Clouds and Your Feet on the Ground Business Processes ... Where Business and Technology Meet Next Generation Business Process Outsourcing ... as Promise and Threat Secure Global Commerce ... Managing the Tension between "Assured" and "Agile" Commerce Pragmatic Execution ... in the Context of Everything Else