Brand new justice : how branding places and products can help the developing world
by
Anholt, Simon.
Title
:
Brand new justice : how branding places and products can help the developing world
Author
:
Anholt, Simon.
ISBN
:
9780750666008
Personal Author
:
Anholt, Simon.
Edition
:
Rev. ed.
Publication Information
:
Oxford ; Burlington, MA : Elsevier Butterworth-Heinemann, 2005.
Physical Description
:
ix, 173 pages ; 24 cm
General Note
:
Previous edition: 2003.
Contents
:
1. Why brands count -- 2. What brands do for countries -- 3. Developing markets, emerging brands -- 4. The challenge of branded exports -- 5. When countries become brands -- 6. Now is the time.
Subject Term
:
Branding (Marketing) -- Developing countries.
Brand name products.
International economic relations.
Brand name products -- Management.
Brand name products -- Developing countries.
Export marketing -- Social aspects.
Advertising -- Brand name products.
Globalization.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | General Books | 000005418 | 658.827 ANH | 1 |