A new brand world : 8 principles for achieving brand leadership in the 21st century
by
 
Bedbury, Scott.

Title
: 
A new brand world : 8 principles for achieving brand leadership in the 21st century

Author
: 
Bedbury, Scott.

ISBN
: 
9780670030767

Personal Author
: 
Bedbury, Scott.

Publication Information
: 
New York : Viking, 2002.

Physical Description
: 
xix, 220 pages ; 25 cm

General Note
: 
Includes index.

Contents
: 
All aboard the brandwagon -- Cracking your brand's genetic code -- Building brandwidth -- Show some emotion -- Brand environmentalism -- Brand leadership -- Branding and the corporate Goliath -- Brand future.

Abstract
: 
A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed.

Subject Term
: 
Brand name products.
 
New products -- Management.
 
Branding (Marketing)

Added Author
: 
Fenichell, Stephen.

Electronic Access
: 
Sample text http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html
 
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA Cape TownGeneral Books000038030658.827 BED1
VEGA DurbanGeneral Books000013727658.827 BED1
VEGA DurbanGeneral Books000012325658.827 BED2