Applied strategic marketing
by
 
Du Plessis, P. J.

Title
: 
Applied strategic marketing

Author
: 
Du Plessis, P. J.

ISBN
: 
9780796201522

Personal Author
: 
Du Plessis, P. J.

Publication Information
: 
Sandown : Heinemann, 2001.

Physical Description
: 
456 pages : illustrations ; 24 cm

General Note
: 
Includes index.

Contents
: 
Strategic analysis ; Analysing the market/industry ; Analysing competitors ; Competitive strategies ; Global strategies ; Strategy evaluation and control.

Subject Term
: 
Sales management.
 
Marketing.
 
Marketing. (OCoLC)fst01010167
 
Sales management. (OCoLC)fst01103833

Added Author
: 
Jooste, C. J. (Christiaan Johannes)
 
Strydom, J. W. (Johan Wilhelm), 1952-


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VEGA Cape TownGeneral Books000039374658.8022
VEGA DurbanRecommended Books000014243658.802 DUP1
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