pt. 1. Introduction to e-commerce and e-marketplaces -- 1. Overview of electronic commerce -- 2. E-marketplaces : structure, mechanisms, economics, and impacts -- -- pt. 2. Internet consumer retailing -- 3. Retailing in electronic commerce : products and services -- 4. Consumer behavior, online market research, and customer relationship management -- 5. Online advertising -- -- pt. 3. Business-to-business e-commerce -- 6. Company-centric B2B and e-procurement -- 7. Public B2B exchanges and portals -- 8. E-supply chains, collaborative commerce, and intrabusiness EC -- -- pt. 4. Other EC models and applications -- 9. E-government, e-learning, and other EC applications -- 10. Mobile commerce and pervasive computing -- -- pt. 5. EC support services -- 11. Auctions -- 12. E-commerce security -- 13. Electronic payment systems -- 14. Order fulfillment, content management, and other support services -- -- pt. 6. Strategy and implementation -- 15. E-commerce strategy and global EC -- 16. Launching a successful online business -- 17. Legal, ethical, and societal impacts of EC -- -- pt. 7. Application development -- 18. Building e-commerce applications and infrastructure.