Marketing Channel Systems -- Marketing Channel Concepts -- Channel Participants -- Environment of Marketing Channels -- Behavioral Processes in Marketing Channels -- Developing the Marketing Channel -- Strategy in Marketing Channels -- Designing the Marketing Channel -- Selecting the Channel Members -- Target Markets and Channel Design Strategy -- Managing the Marketing Channel -- Motivating the Channel Members -- Product Issues in Channel Management -- Pricing Issues in Channel Management -- Promoting through the Marketing Channel -- Logistics and Channel Management -- Evaluating Channel Member Performance -- Additional Perspectives on Marketing Channels -- Electronic Marketing Channels -- Direct Selling and Direct Marketing Channel Systems -- Marketing Channels for Services -- International Channel Perspectives -- Cases.