Marketing
by
Lamb, Charles W.
Title
:
Marketing
Author
:
Lamb, Charles W.
ISBN
:
9780324068610
9780324125672
Personal Author
:
Lamb, Charles W.
Edition
:
6th ed.
Publication Information
:
Cincinnati, Ohio : South-Western, ©2002.
Physical Description
:
751 pages : color illustrations ; 29 cm + 1 computer optical disc (4 3/4 in.)
Subject Term
:
Marketing.
Marketing -- Management.
Marketing. (OCoLC)fst01010167
Marketing -- Management. (OCoLC)fst01010209
Added Author
:
Hair, Joseph F.
McDaniel, Carl, Jr., 1941-