Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
by
 
Lindström, Martin, 1970-

Title
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound

Author
Lindström, Martin, 1970-

ISBN
9780749443719

Personal Author
Lindström, Martin, 1970-

Publication Information
London : Kogan Page, 2005.

Physical Description
xii, 237 pages : illustrations ; 24 cm

General Note
Originally published: New York : Free Press, ©2005.

Subject Term
Brand name products.
 
Business names.
 
Advertising -- Brand name products.
 
Advertising -- Psychological aspects.
 
Senses and sensation.
 
Advertising -- Brand name products. (OCoLC)fst00797554
 
Advertising -- Psychological aspects. (OCoLC)fst00797734
 
Brand name products. (OCoLC)fst00837883
 
Business names. (OCoLC)fst00842797
 
Senses and sensation. (OCoLC)fst01112562
 
Markenartikel.
 
Markenpolitik.
 
Wahrnehmungspsychologie.
 
Markenartikel. (DE-588)4037584-5
 
Markenpolitik. (DE-588)4144679-3
 
Wahrnehmungspsychologie. (DE-588)4079011-3
 
Werbepsychologie. (DE-588)4140889-5


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RC BraamfonteinGeneral Books000080134658.827 LIN1
RC BraamfonteinGeneral Books000019034658.827 LIN2
VC Durban NorthGeneral Books000020369658.827 LIN1
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