Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
by
Lindström, Martin, 1970-
Title
:
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
Author
:
Lindström, Martin, 1970-
ISBN
:
9780749443719
Personal Author
:
Lindström, Martin, 1970-
Publication Information
:
London : Kogan Page, 2005.
Physical Description
:
xii, 237 pages : illustrations ; 24 cm
General Note
:
Originally published: New York : Free Press, ©2005.
Subject Term
:
Brand name products.
Business names.
Advertising -- Brand name products.
Advertising -- Psychological aspects.
Senses and sensation.
Advertising -- Brand name products. (OCoLC)fst00797554
Advertising -- Psychological aspects. (OCoLC)fst00797734
Brand name products. (OCoLC)fst00837883
Business names. (OCoLC)fst00842797
Senses and sensation. (OCoLC)fst01112562
Markenartikel.
Markenpolitik.
Wahrnehmungspsychologie.
Markenartikel. (DE-588)4037584-5
Markenpolitik. (DE-588)4144679-3
Wahrnehmungspsychologie. (DE-588)4079011-3
Werbepsychologie. (DE-588)4140889-5
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| VEGA Durban | Recommended Books | 000014250 | 658.827 LIN | 1 |
| VEGA Pretoria | General Books | 000133267 | 658.827 LIN | 1 |