Branding unbound : the future of advertising, sales, and the brand experience in the wireless age
by
Mathieson, Rick.
Title
:
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age
Author
:
Mathieson, Rick.
ISBN
:
9780814472873
9780814416082
Personal Author
:
Mathieson, Rick.
Publication Information
:
New York : AMACOM, ©2005.
Physical Description
:
ix, 244 pages : illustrations ; 24 cm
Contents
:
The rise of mBranding -- Reach out & sell someone -- Dialing for dollars -- A moving experience -- The wireless point of persuasion -- Service with a stylus -- No wires, new rules -- Marketing 2020.
Abstract
:
Leading companies such as Wal-Mart, McDonald's, Starbucks, Kellogg's, MTV, Procter & Gamble, and others are already reaching millions of customers, one at a time, wirelessly. In this book, Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world.--[book jacket].
Subject Term
:
Mobile commerce.
Branding (Marketing)
Product management.
Commerce mobile.
Produits commerciaux -- Gestion.
Branding (Marketing) (OCoLC)fst01743755
Mobile commerce. (OCoLC)fst01024206
Product management. (OCoLC)fst01078225
Marketing.
Reclame.
Draadloze communicatie.
Electronic Access
:
| Library | Material Type | Item Barcode | Shelf Number | Copy | Status |
|---|
| VEGA Bordeaux | General Books | 000007284 | 658.827 MAT | 1 | On-Shelf Student |