Beyond disruption : changing the rules in the marketplace
by
 
Dru, Jean-Marie.

Title
: 
Beyond disruption : changing the rules in the marketplace

Author
: 
Dru, Jean-Marie.

ISBN
: 
9780471218999

Personal Author
: 
Dru, Jean-Marie.

Publication Information
: 
New York : Wiley, 2002.

Physical Description
: 
304 pages : color illustrations ; 23 cm

General Note
: 
Includes index.

Contents
: 
Introduction / Seven Disruption Stories -- America, the Disruptive Brand / Disruptive Organizations / Disrupting Marketing Conventions / First Impressions / State of the Art / Workshops / Tools / Disruption across Disciplines / Street-Level Disruptions / Tactile Disruptions / Disruption On-line / Disruption, Interruption, Permission / Disruptive Media Planning / Disruption in Political Advertising / Disruption in Emerging Markets / Luxury of Disruption / Insights / Connections / New Business Model / Conclusion

Subject Term
: 
Advertising.
 
Marketing.
 
Marketing -- Guides, manuels, etc.
 
Créativité
 
Changement organisationnel -- Gestion -- Cas, Études de.
 
Campagnes publicitaires -- Cas, Études de.
 
Produits nouveaux -- Commercialisation -- Guides, manuels, etc.
 
Entreprises -- Réorganisation.
 
Agences de publicité -- Gestion -- Cas, Études de.
 
Publicité -- Guides, manuels, etc.
 
Publicité.
 
Etudes de marché.
 
Marques commerciales.
 
Aspects psychologiques.
 
Advertising. (OCoLC)fst00797511
 
Marketing. (OCoLC)fst01010167
 
Merken.
 
Communication en marketing.

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
 
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
 
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html


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