Marketing communications : contexts, strategies, and applications
by
Fill, Chris.
Title
:
Marketing communications : contexts, strategies, and applications
Author
:
Fill, Chris.
ISBN
:
9780273655008
Personal Author
:
Fill, Chris.
Edition
:
3rd ed.
Publication Information
:
Harlow, England ; New York : Financial Time Prentice Hall, 2002.
Physical Description
:
xxxii, 790 pages : illustrations (some color) ; 25 cm
Contents
:
Communication theory ; Linear model of communication ; Process of adoption, process of diffusion ; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation, truth-telling ; Taste and decency ; Bribery and extortion ; Environmantal influences on marketing communications ; FCB matrix : Rossiter-Percy grid ; Branding ; B2b communications ; Ecommerce ; Key account management (KAM) ; Corporate reputaion/identity/image ; Internet strategies ; Sales promotion ; Video conferencing ; Mobile phones ; Sponsorship ; Exhibitions, packaging and field marketing.
Subject Term
:
Communication in marketing.
Marketing channels.
Sales promotion.
Comunicación en mercadeo.
Canales de comercialización.
Promoción de ventas.
Communication in marketing. (OCoLC)fst00870196
Marketing channels. (OCoLC)fst01010265
Sales promotion. (OCoLC)fst01103868
Marketing.
Communicatie.
Kommunikationsmodell. (DE-588)4140666-7
Kommunikationsstrategie. (DE-588)4201794-4
Marketing. (DE-588)4037589-4
Marktkommunikation. (DE-588)4131075-5
Unternehmen. (DE-588)4061963-1
| Library | Material Type | Item Barcode | Shelf Number | Copy | Status |
|---|
| IIEMSA | General Books | 33168015715150 | 658.802 F484M 2002 | 1 | On-Shelf Student |