Formulation -- The Five Marketing Challenges -- Credibility Marketing -- Embrace the Media -- Are You Invisible? -- Position Yourself as a Messenger of Solutions -- Does It Really Work? -- Concentration -- Get Started! -- The Reprint Tactic -- Print Media -- The Successful Query Letter -- What to Write -- Momentum -- Media Play -- An Unforgettable Presentation -- A Great Interview -- How to Get on Radio and TV -- Add Entertainment -- The Web Play -- Expansion -- Getting Published -- A Winning Book Query Letter -- How to Write a Book Proposal -- Design Your Book -- The Master Book Template -- Promote Your Book -- Turn Your Expertise into a College Course -- Stability -- Schedule of Fees and Costs -- Seminar Worksheets -- Article-Writing Plan -- Sample Book Proposal -- Sample Article.