How come your brand isn't working hard enough? : the essential guide to brand management
by
 
Cheverton, Peter.

Title
: 
How come your brand isn't working hard enough? : the essential guide to brand management

Author
: 
Cheverton, Peter.

ISBN
: 
9780749437282

Personal Author
: 
Cheverton, Peter.

Publication Information
: 
London : Kogan Page, 2002.

Physical Description
: 
xii, 180 pages : illustrations ; 22 cm.

Series
: 
If you're so brilliant
 
If you're so brilliant--

General Note
: 
Includes index.

Subject Term
: 
Product management.
 
Brand name products.
 
Marketing.
 
Productontwikkeling.
 
Brand name products. (OCoLC)fst00837883
 
Product management. (OCoLC)fst01078225
 
Markenpolitik.

Electronic Access
: 
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
 
http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC PretoriaGeneral Books000063499658.827 CHE1
VEGA BordeauxGeneral Books000005700658.827 CHE1