Essentials of effective public relations for Sub-Saharan Africa
by
 
Cutlip, Scott M.

Title
: 
Essentials of effective public relations for Sub-Saharan Africa

Author
: 
Cutlip, Scott M.

ISBN
: 
9781868910724

Publication Information
: 
Cape Town : Maskew Miller Longman, 2002.

Physical Description
: 
ix, 341 pages ; 21 cm

Contents
: 
Theoretical underpinnings: adjustments and adaptation -- Media and media relations -- Step one: defining public relations problems -- Step two: planning and programming -- Step three: taking action and communicating -- Step four: evaluating the programme -- Business and industry -- Government and politics -- Nonprofit organisations, health care, and education.

Subject Term
: 
Public relations -- Africa, Sub-Saharan.
 
Public relations. (OCoLC)fst01082892

Geographic Term
: 
Africa, Sub-Saharan. (OCoLC)fst01239520

Added Author
: 
Cutlip, Scott M.

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/toc/fy0607/2005447770.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
RC Pretoria CBDGeneral Books000174941659.209 CUT1
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VC PretoriaRecommended Books000061159659.209 CUT1
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VC SandtonGeneral Books000109052658.206 CUT1
VC SandtonGeneral Books000109252658.206 CUT2
VC SandtonGeneral Books000109232658.206 CUT3
VC WaterfallGeneral Books000029889659.209 CUT1
VC WaterfallGeneral Books000029570659.209 CUT2
VC WaterfallGeneral Books000029230659.209 CUT3