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Marketing in practice, 2001-2002

by

Kelley, Gill.

Title

:

Marketing in practice, 2001-2002

Author

:

Kelley, Gill.

ISBN

:

9780750653046

Personal Author

:

Kelley, Gill.

Publication Information

:

Oxford : Butterworth-Heinemann, 2001.

Physical Description

:

ix, 242 pages ; 30 cm

Subject Term

:

Marketing.

Added Author

:

Hyde, Mike.

Added Corporate Author

:

Chartered Institute of Marketing.