Strategic marketing. Building profitable businesses through world-class marketing -- Using marketing to understand, create, communicate, and deliver value -- Identifying market opportunities and developing targeted value offerings -- Developing value propositions and building brand equity. Tactical marketing. Developing and using market intelligence -- Designing the marketing mix -- Acquiring, retaining, and growing customers -- Designing and delivering more customer value. Administrative marketing. Planning and organizing for more effective marketing -- Evaluating and controlling marketing performance. Transformational marketing. Adapting to the new age of electronic marketing. Appendix. Characteristics, success strategies, and marketing department roles in different types of industrial businesses.