Positioning, targeting, and segmentation -- Selecting, developing, and evaluating -- New products and services -- Entrepreneurial pricing decisions -- Public relations and publicity -- Entrepreneurial distribution channel decisions -- Product/service rollout -- Entrepreneurial sales management -- Promotion and viral marketing -- Entrepreneurial advertising decisions -- Hiring is a marketing problem -- Marketing and raising capital -- Building strong brands and strong entrepreneurial companies -- Summary and conclusions -- Appendix A: A segmentation audit -- Appendix B: Summary of survey and findings.