Exploring marketing research
by
 
Zikmund, William G.

Title
: 
Exploring marketing research

Author
: 
Zikmund, William G.

ISBN
: 
9780324181487
 
9780324181852

Personal Author
: 
Zikmund, William G.

Edition
: 
8th ed.

Publication Information
: 
Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003.

Physical Description
: 
xxi, 744 p. : chiefly col. ill. ; 28 cm.

General Note
: 
Various multi-media instructional materials, including a web site, are available to supplement the text.

Subject Term
: 
Marketing research.
 
Marketing -- Recherche.
 
Marketing research. (OCoLC)fst01010284

Electronic Access
: 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-d.html
 
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-t.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000007178658.83 ZIK1
VEGA BordeauxGeneral Books000007161658.83 ZIK2