Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
by
Baskin, Jonathan Salem.
Title
:
Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
Author
:
Baskin, Jonathan Salem.
ISBN
:
9780470742570
Personal Author
:
Baskin, Jonathan Salem.
Publication Information
:
New York : Grand Central Publishing, 2009.
Physical Description
:
vii, 261 pages ; 24 cm.
Contents
:
Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes.
Abstract
:
A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.
Subject Term
:
Branding (Marketing)
Consumer behavior.
Information behavior.
Branding (Marketing) (OCoLC)fst01743755
Consumer behavior. (OCoLC)fst00876238
Information behavior. (OCoLC)fst01737153
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | General Books | 000113032 | 658.827 BAS | 1 |
| VEGA Cape Town | General Books | 000035729 | 658.827 BAS | 1 |
| VEGA Cape Town | General Books | 000038199 | 658.827 BAS | 2 |
| VEGA Pretoria | General Books | 000135672 | 658.827 BAS | 1 |