Publicity, newsletters, and press releases
by
Baverstock, Alison.
Title
:
Publicity, newsletters, and press releases
Author
:
Baverstock, Alison.
ISBN
:
9780198603849
Personal Author
:
Baverstock, Alison.
Publication Information
:
Oxford [UK] ; New York : Oxford University Press, 2002.
Physical Description
:
96 pages : illustrations ; 21 cm.
Series
:
One step ahead
One step ahead.
Contents
:
1. Introduction -- 2. Why using the right language is so important -- 3. Getting it right: a short guide to promotional writing -- 4. Publicity -- 5. Newsletters -- 6. Press releases -- 7. Troubleshooting.
Subject Term
:
Public relations.
Public relations -- Management.
Newsletters.
Press releases.
Publicity.
Business communication.
Relations publiques.
Relations publiques -- Gestion.
Lettres d'informations.
Communiqués de presse.
Publicité
Communication dans l'entreprise.
Expression écrite.
Communication de masse.
Business communication. (OCoLC)fst00842419
Newsletters. (OCoLC)fst01037026
Press releases. (OCoLC)fst01075892
Public relations. (OCoLC)fst01082892
Public relations -- Management. (OCoLC)fst01082907
Publicity. (OCoLC)fst01083449
| Library | Material Type | Item Barcode | Shelf Number | Copy | Status |
|---|
| VC Cape Town | General Books | 000001570 | 659.2 BAV | 1 | On-Shelf Student |
| VC Durban North | General Books | 000022392 | 659.2 BAV | 1 | On-Shelf Student |
| VC Sandton | General Books | 000052183 | 659.2 BAV | 1 | On-Shelf Student |
| VC Westville | Prescribed books | 000055349 | 659.2 BAV | 1 | On-Shelf Lecturer |