Cause related marketing : who cares wins
by
 
Adkins, Sue.

Title
Cause related marketing : who cares wins

Author
Adkins, Sue.

ISBN
9780750644815

Personal Author
Adkins, Sue.

Publication Information
Oxford ; Boston : Butterworth-Heinemann, 1999.

Physical Description
xx, 307 pages : illustrations ; 24 cm

Subject Term
Social marketing.
 
Marketing -- Management.
 
Marketing social.
 
Marketing -- Gestion.
 
Marketing -- Management. (OCoLC)fst01010209
 
Social marketing. (OCoLC)fst01122635

Electronic Access
Table of contents http://catdir.loc.gov/catdir/toc/els031/00698235.html
 
Publisher description http://catdir.loc.gov/catdir/description/els031/00698235.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000005145658.8 ADK1
VEGA Cape TownGeneral Books000039012658.8 ADK1
VEGA Cape TownGeneral Books000039013658.8 ADK2