Growing and managing an entrepreneurial business
by
 
Allen, Kathleen R.

Title
Growing and managing an entrepreneurial business

Author
Allen, Kathleen R.

ISBN
9780395906705

Personal Author
Allen, Kathleen R.

Publication Information
Boston : Houghton Mifflin Co., ©1999.

Physical Description
xxiv, 680 pages : color illustrations, color maps ; 24 cm

General Note
Supplementary multi-media teaching/learning aids also available, among them an interactive web site at: http://www.hmco.com/college.

Contents
Entrepreneurial management for the twenty-first century: Entrepreneurship and small-business management; Entrepreneurship and the dynamic environment; Entrepreneurial strategy and the legal environment -- Nature of start-up companies: An overview of the journey; Planning the business; Virtual team building -- Nature of rapidly growing companies: Preparing the management team and the organization for growth; Managing the human resources of the entrepreneurial company; Rapid-growth strategies for entrepreneurial companies -- Marketing for growth: Customer-centered marketing; Developing the marketing plan; Strategic marketing for global growth -- Process management in entrepreneurial companies: From mass production to mass customization, product development in entrepreneurial companies; Process strategy in product companies; Process strategy in retail/wholesale and service businesses -- Managing finances for growth: Financial analysis for growth; Cash planning and working capital management; Financing growth -- Building a business with character: [Cont. in Annot.].

Abstract
[TofC cont.] Ethics and social responsibility -- Appendix: Koidra-Tek Asia Business Suite business plan. This book ... introduce[s] the reader - the up-and-coming entrepreneur - to the latest perspectives on organizational management ... It proposes that to compete and grow in this challenging environment, companies must [put] the customer at the center of the business and integrat[e] total quality ... The concepts present [in this book] of vision, agile webs, core values, virtual organizations, continuous improvement, core competencies, relationship marketing, and mass communication ... are very much a part of business practices today. The key issues in this book revolve around the customer, the product/service, the process, the organization, and leadership, and are considered as interdependent components of an integrated organization. The topics discussed [in this book] have value for small business owners and entrepreneurs alike who need to be proactive and flexible to meet the demands of rapidly changing customer needs in a global marketplace.-Pref.

Subject Term
New business enterprises -- Management.
 
Entrepreneurship.
 
Industrial management.
 
Business planning.
 
Small business -- Management.
 
Nouvelles entreprises -- Gestion.
 
Entrepreneuriat.
 
Gestion d'entreprise.
 
Entreprises -- Planification.
 
Business planning. (OCoLC)fst00842819
 
Entrepreneurship. (OCoLC)fst00912787
 
Industrial management. (OCoLC)fst00971246
 
New business enterprises -- Management. (OCoLC)fst01036850


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VEGA BordeauxGeneral Books000007007338.04 ALL1
VEGA BordeauxGeneral Books000007138338.04 ALL2