Growing and managing an entrepreneurial business
by
Allen, Kathleen R.
Title
:
Growing and managing an entrepreneurial business
Author
:
Allen, Kathleen R.
ISBN
:
9780395906705
Personal Author
:
Allen, Kathleen R.
Publication Information
:
Boston : Houghton Mifflin Co., ©1999.
Physical Description
:
xxiv, 680 pages : color illustrations, color maps ; 24 cm
General Note
:
Supplementary multi-media teaching/learning aids also available, among them an interactive web site at: http://www.hmco.com/college.
Contents
:
Entrepreneurial management for the twenty-first century: Entrepreneurship and small-business management; Entrepreneurship and the dynamic environment; Entrepreneurial strategy and the legal environment -- Nature of start-up companies: An overview of the journey; Planning the business; Virtual team building -- Nature of rapidly growing companies: Preparing the management team and the organization for growth; Managing the human resources of the entrepreneurial company; Rapid-growth strategies for entrepreneurial companies -- Marketing for growth: Customer-centered marketing; Developing the marketing plan; Strategic marketing for global growth -- Process management in entrepreneurial companies: From mass production to mass customization, product development in entrepreneurial companies; Process strategy in product companies; Process strategy in retail/wholesale and service businesses -- Managing finances for growth: Financial analysis for growth; Cash planning and working capital management; Financing growth -- Building a business with character: [Cont. in Annot.].
Abstract
:
[TofC cont.] Ethics and social responsibility -- Appendix: Koidra-Tek Asia Business Suite business plan. This book ... introduce[s] the reader - the up-and-coming entrepreneur - to the latest perspectives on organizational management ... It proposes that to compete and grow in this challenging environment, companies must [put] the customer at the center of the business and integrat[e] total quality ... The concepts present [in this book] of vision, agile webs, core values, virtual organizations, continuous improvement, core competencies, relationship marketing, and mass communication ... are very much a part of business practices today. The key issues in this book revolve around the customer, the product/service, the process, the organization, and leadership, and are considered as interdependent components of an integrated organization. The topics discussed [in this book] have value for small business owners and entrepreneurs alike who need to be proactive and flexible to meet the demands of rapidly changing customer needs in a global marketplace.-Pref.
Subject Term
:
New business enterprises -- Management.
Entrepreneurship.
Industrial management.
Business planning.
Small business -- Management.
Nouvelles entreprises -- Gestion.
Entrepreneuriat.
Gestion d'entreprise.
Entreprises -- Planification.
Business planning. (OCoLC)fst00842819
Entrepreneurship. (OCoLC)fst00912787
Industrial management. (OCoLC)fst00971246
New business enterprises -- Management. (OCoLC)fst01036850
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VEGA Bordeaux | General Books | 000007007 | 338.04 ALL | 1 |
| VEGA Bordeaux | General Books | 000007138 | 338.04 ALL | 2 |