EMarketing eXcellence : planning and optimizing your digital marketing
by
Chaffey, Dave, 1963-
Title
:
EMarketing eXcellence : planning and optimizing your digital marketing
Author
:
Chaffey, Dave, 1963-
ISBN
:
9780750689458
Personal Author
:
Chaffey, Dave, 1963-
Edition
:
3rd ed.
Publication Information
:
Amsterdam ; London : Butterworth-Heinemann, 2008.
Physical Description
:
xviii, 508 pages : illustrations ; 25 cm.
Series
:
Emarketing essentials
Emarketing essentials.
General Note
:
Previous edition: 2005.
Published in association with the Chartered Institute of Marketing.
Contents
:
Introduction to e-marketing -- Remix -- E-models -- E-customers -- E-tools -- Site design -- Traffic building -- E-CRM -- E-business -- E-planning.
Abstract
:
Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.
Subject Term
:
Internet marketing.
Added Author
:
Smith, P. R. (Paul Russell), 1957-
Added Corporate Author
:
Chartered Institute of Marketing.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Nelson Mandela Bay | General Books | 000043279 | 658.872 CHA | 1 |
| VC Pietermaritzburg | General Books | 000103357 | 658.872 CHA | 1 |
| VC Sandton | Prescribed books | 000109980 | 658.872 CHA | 1 |
| VC Sandton | Prescribed books | 000109981 | 658.872 CHA | 2 |