Corporate religion : building a strong company through personality and corporate soul
by
Kunde, Jesper.
Title
:
Corporate religion : building a strong company through personality and corporate soul
Author
:
Kunde, Jesper.
ISBN
:
9780273643807
Personal Author
:
Kunde, Jesper.
Uniform Title
:
Corporate religion. English
Publication Information
:
London : Financial Times Prentice Hall, 2000.
Physical Description
:
xvi, 288 pages : illustrations (chiefly color), portraits (chiefly color) ; 26 cm
Contents
:
Introduction / B.J. Cunningham -- 1. Corporate Religion -- the essence -- 2. International chaos -- 3. Brand Religion -- 4. Corporate Religion -- 5. Commitment and action -- 6. Consequences for the organisation -- 7. Consequences for top management -- 8. Implementing a Corporate Religion -- 9. Epilogue.
Subject Term
:
Product management.
Strategic planning.
Product management. (OCoLC)fst01078225
Strategic planning. (OCoLC)fst01134371
Strategische planning.
Merken.
| Library | Material Type | Item Barcode | Shelf Number | Copy |
|---|
| VC Cape Town | General Books | 000001752 | 658.827 KUN | 1 |
| VEGA Bordeaux | General Books | 000007211 | 658.827 KUN | 1 |