Practical marketing and sales for South African business
by
 
Blewett, Stephen.

Title
: 
Practical marketing and sales for South African business

Author
: 
Blewett, Stephen.

ISBN
: 
9780702152405

Personal Author
: 
Blewett, Stephen.

Publication Information
: 
Kenwyn [South Africa] : Juta, 1999.

Physical Description
: 
103 pages : illustrations ; 25 cm

Contents
: 
What is marketing? ; The marketing plan ; Buying behaviour and marketing research ; Branding and packaging ; Product lifecycle ; Pricing strategy ; Distribution ; Sales management and the sales environment.

Subject Term
: 
Marketing -- South Africa.
 
Sales management.
 
Marketing. (OCoLC)fst01010167
 
Sales management. (OCoLC)fst01103833
 
Marketing.

Geographic Term
: 
South Africa. (OCoLC)fst01204616

Genre
: 
Lehrbuch.


LibraryMaterial TypeItem BarcodeShelf NumberCopy
VC Cape TownGeneral Books000025262658.8 BLE1
VC PietermaritzburgGeneral Books000090534658.81 BLE1