Advertising for dummies
by
 
Dahl, Gary.

Title
: 
Advertising for dummies

Author
: 
Dahl, Gary.

ISBN
: 
9780470045831

Personal Author
: 
Dahl, Gary.

Edition
: 
2nd ed.

Publication Information
: 
Hoboken, NJ : Wiley Pub., Inc, ©2007.

Physical Description
: 
xviii, 312 pages : illustrations ; 23 cm.

Series
: 
--For dummies
 
--For dummies.

General Note
: 
Includes index.

Contents
: 
Advertising 101 Creating Great Ads for Every Medium Buying the Different Media Beyond the Basics: Creating Buzz and Using Publicity

Subject Term
: 
Advertising.

Electronic Access
: 
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html
 
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html
 
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html


LibraryMaterial TypeItem BarcodeShelf NumberCopy
IIEMSAGeneral Books33168025490885659.1 D131A 20071
VC PretoriaGeneral Books000063890659.1 DAH1